
MTEL Austria
MTEL Austria
"We have definitely seen that 3D models have significantly improved how our users interact with our product pages.
There's more engagement and they stay longer on the website."

Stefan Grujić
Web & App Development Manager
"We have definitely seen that 3D models have significantly improved how our users interact with our product pages.
There's more engagement and they stay longer on the website."


Stefan Grujić
Web & App Development Manager
"We have definitely seen that 3D models have significantly improved how our users interact with our product pages.
There's more engagement and they stay longer on the website."


Stefan Grujić
Web & App Development Manager
"We have definitely seen that 3D models have significantly improved how our users interact with our product pages.
There's more engagement and they stay longer on the website."


Stefan Grujić
Web & App Development Manager
INTERACTIVE 3D CONTENT AT MTEL
INTERACTIVE 3D CONTENT AT MTEL
3D models driving deeper product exploration and engagement
3D models driving deeper product exploration and engagement
3D models driving deeper product exploration and engagement
The challenge
In an increasingly competitive telecom market, MTEL Austria set out to strengthen its webshop offerings. As Stefan Grujić, Web App Development Manager, explains, they needed “a solution that could provide a more interactive way for our customers to view the products we offer,” while keeping the integration simple and efficient.
The solution
To address this, MTEL Austria integrated Binkies 3D product viewers into its webshop. The implementation process required minimal development effort, allowing the team to go live with ease.
The interactive 3D models enabled customers to examine each smartphone from every angle, offering a more detailed and engaging way to explore devices directly on the product page.
As Stefan notes, “This allows our customers to explore the devices in detail and provides a more immersive experience.”
The result
The introduction of interactive 3D content led to an immediate improvement in the overall presentation, usability, and engagement of MTEL’s product pages. Customers were more immersed, interacted with devices for longer durations, and spent time reviewing devices as native offerings, right on their pages.
The collaboration with Binkies 3D was smooth and ensured a seamless integration. As Stefan highlights, “The rest is happening magically happened on the Binkies’ side,” referring to how effortless the onboarding felt from MTEL’s perspective.
The result
The introduction of interactive 3D content led to an immediate improvement in the overall presentation, usability, and engagement of MTEL’s product pages. Customers were more immersed, interacted with devices for longer durations, and spent time reviewing devices as native offerings, right on their pages.
The collaboration with Binkies 3D was smooth and ensured a seamless integration. As Stefan highlights, “The rest is happening magically happened on the Binkies’ side,” referring to how effortless the onboarding felt from MTEL’s perspective.
Want to see these results on your pages?
We can help you explore the right setup for your product pages — no pressure, no guesswork.
Want to see these results on your pages?
We can help you explore the right setup for your product pages — no pressure, no guesswork.
Want to see these results on your pages?
We can help you explore the right setup for your product pages — no pressure, no guesswork.
Want to see these results on your pages?
We can help you explore the right setup for your product pages — no pressure, no guesswork.