The challenge

In an increasingly competitive telecom market, MTEL Austria set out to strengthen its webshop offering. As Stefan Grujić, Web & App Development Manager, explains, they needed “a solution that could provide a more interactive way for our customers to view the products we offer,” while keeping the integration simple and efficient.

The solution

To address this, MTEL Austria integrated Binkies 3D product viewers into its webshop. The implementation process required minimal development effort, allowing the team to go live with ease.

The interactive 3D models enabled customers to examine each smartphone from every angle, offering a more detailed and engaging way to explore devices directly on the product page.

As Stefan notes, “This allows our customers to explore the devices in detail and provides a more immersive experience.”

The result

The introduction of interactive 3D content led to an immediate improvement in the overall presentation, usability and engagement of MTEL’s product pages. Customers were more immersed, interacted with devices for longer, and spent time reviewing devices as native offerings, right on their pages.

The collaboration with Binkies 3D was smooth and ensured a seamless integration. As Stefan highlights, “The rest happened magically on the Binkies’ side,” referring to how effortless the onboarding felt from MTEL’s perspective.