3D models driving deeper product exploration and engagement
The challenge
In an increasingly competitive telecom market, MTEL Austria set out to strengthen its webshop offerings. As Stefan Grujić, Web App Development Manager, explains, they needed “a solution that could provide a more interactive way for our customers to view the products we offer,” while keeping the integration simple and efficient.
The solution
To address this, MTEL Austria integrated Binkies 3D product viewers into its webshop. The implementation process required minimal development effort, allowing the team to go live with ease.
The interactive 3D models enabled customers to examine each smartphone from every angle, offering a more detailed and engaging way to explore devices directly on the product page.
As Stefan notes, “This allows our customers to explore the devices in detail and provides a more immersive experience.”
See also
