O2 Czech
“We were initially not convinced of any significant benefit of the 3D models on the O2.cz e-shop. We did an A/B test and now we are sure that 3D models help us to sell more devices.”
Martin Kučera
Senior Product Manager
“We were initially not convinced of any significant benefit of the 3D models on the O2.cz e-shop. We did an A/B test and now we are sure that 3D models help us to sell more devices.”
Martin Kučera
Senior Product Manager
“We were initially not convinced of any significant benefit of the 3D models on the O2.cz e-shop. We did an A/B test and now we are sure that 3D models help us to sell more devices.”
Martin Kučera
Senior Product Manager
“We were initially not convinced of any significant benefit of the 3D models on the O2.cz e-shop. We did an A/B test and now we are sure that 3D models help us to sell more devices.”
Martin Kučera
Senior Product Manager
-10%
-10%
-10%
bounce rate
+14.6%
+14.6%
+14.6%
conversion rate
0%
0%
0%
impact on page
loading time
INTERACTIVE 3D CONTENT AT O2
INTERACTIVE 3D CONTENT AT O2
The impact of interactive
3D content on online shopping
The impact of interactive
3D content on online shopping
We worked with O2 Czech’s Senior Product Manager, who wanted to provide visitors a fully immersive digital buying experience. O2 noticed an opportunity to enhance its digital performance because visitors couldn't obtain the same in-store experience of the gadgets only by looking at images.
O2’s objective was to boost online engagement, increase digital sales, and offer visitors high- quality, interactive device representations.
With Engage 3D and SizeWise, visitors had a higher conversion rate, and a lower bounce rate.
We worked with O2 Czech’s Senior Product Manager, who wanted to provide visitors a fully immersive digital buying experience. O2 noticed an opportunity to enhance its digital performance because visitors couldn't obtain the same in-store experience of the gadgets only by looking at images.
O2’s objective was to boost online engagement, increase digital sales, and offer visitors high- quality, interactive device representations.
With Engage 3D and SizeWise, visitors had a higher conversion rate, and a lower bounce rate.
We worked with O2 Czech’s Senior Product Manager, who wanted to provide visitors a fully immersive digital buying experience. O2 noticed an opportunity to enhance its digital performance because visitors couldn't obtain the same in-store experience of the gadgets only by looking at images.
O2’s objective was to boost online engagement, increase digital sales, and offer visitors high- quality, interactive device representations.
With Engage 3D and SizeWise, visitors had a higher conversion rate, and a lower bounce rate.
To gauge the results, we ran an A/B test in which 50% of the visitors saw 3D, and the other 50% saw the regular page. When comparing the pages, the test revealed that with 3D, O2 measured a significantly higher conversion rate (+14.48%), a lower bounce rate (10% less), and no impact on the page loading time.
In conclusion, we discovered that clients who view 3D material had a higher likelihood of converting and have a better overall digital experience.
To gauge the results, we ran an A/B test in which 50% of the visitors saw 3D, and the other 50% saw the regular page. When comparing the pages, the test revealed that with 3D, O2 measured a significantly higher conversion rate (+14.48%), a lower bounce rate (10% less), and no impact on the page loading time.
In conclusion, we discovered that clients who view 3D material had a higher likelihood of converting and have a better overall digital experience.
To gauge the results, we ran an A/B test in which 50% of the visitors saw 3D, and the other 50% saw the regular page. When comparing the pages, the test revealed that with 3D, O2 measured a significantly higher conversion rate (+14.48%), a lower bounce rate (10% less), and no impact on the page loading time.
In conclusion, we discovered that clients who view 3D material had a higher likelihood of converting and have a better overall digital experience.
Want to see these results on your pages?
We can help you explore the right setup for your product pages — no pressure, no guesswork.
Want to see these results on your pages?
We can help you explore the right setup for your product pages — no pressure, no guesswork.
Want to see these results on your pages?
We can help you explore the right setup for your product pages — no pressure, no guesswork.
Want to see these results on your pages?
We can help you explore the right setup for your product pages — no pressure, no guesswork.
See also
Copyright © 2025 Binkies 3D. All rights reserved.
Copyright © 2025 Binkies 3D. All rights reserved.
Copyright © 2025 Binkies 3D. All rights reserved.
Copyright © 2025 Binkies 3D.
All rights reserved.