The solution and collaboration

Binkies 3D integrated an interactive 3D product viewer into Vodafone Ireland’s product detail pages, allowing customers to rotate, interact with, and inspect devices from every angle. The credit card size comparison tool gave shoppers a simple way to grasp real-world dimensions.

To validate the impact, Vodafone and Binkies ran an A/B test on Pay-as-you-go pages.
The results were decisive:

+ 25.8% uplift in conversions

+ 42.6% of users engaged with the 3D models

Fran recalls, “Integration into our PDPs was seamless, and ongoing updates or model requests are simple to manage. It was as simple as adding the Binkies tag to our website, and hey presto, it worked.” He adds that the Binkies team joined Vodafone’s innovation sessions, “actively contributing ideas and iterating quickly to make sure the solution fit our needs.” Onboarding was equally smooth: “Because Binkies had worked with other Vodafone markets, onboarding was straightforward.”

As the partnership grew, accessibility became a major focus. Fran highlights, “One unanticipated benefit has been how well the Binkies team has adapted to our accessibility, design, and UI requirements. From CTA changes to button styling and mobile optimization, they’ve been highly responsive — this has made the implementation feel like an extension of our in-house team.”