We collaborated with Patrik Sandgren, the CEO of PhoneHero in Sweden, who was looking to improve the onsite user experience and increase conversion rates. Visitors had a limited experience of the devices when interacting with conventional images alone, and PhoneHero saw the opportunity to improve its digital performance through our 3D content.

The goal was to enhance product presentation and increase engagement and sales. Customers engaged with the devices through high-quality, interactive 3D visualizations on all of PhoneHero’s channels (mobile and desktop).

When comparing the activity of visitors who saw 3D with those who did not, the A/B test showed a higher number of page views (+151%), a higher number of transactions (+9.85%) and higher revenue per user (+10%).

In conclusion, we observed that customers engaging with 3D content are more likely to discover new products, have a higher chance of conversion and enjoy a better overall user experience.

Expanding the 3D experience with a refurbished product viewer

Following the success of the 3D product viewer and the positive results seen across product pages, the team decided to expand the 3D experience to reflect its refurbished device offering. As Patrik explains, customers should be able to explore the actual products PhoneHero sells—not only the latest models.

In PhoneHero's experience, customers considering refurbished devices often have more questions than those buying new. Giving them the ability to interact with a device in 3D and explore different cosmetic grades helps them better understand the product they’re considering.

The viewer makes the online shopping experience feel more transparent and increases confidence in the purchase. By giving customers a better understanding of the devices they’re considering, the 3D experience helps build trust — something particularly important when shopping for refurbished electronics.