INTERACTIVE 3D CONTENT AT ODIDO
INTERACTIVE 3D CONTENT AT ODIDO
User-centric excellence:
Odido’s 3D success
User-centric excellence:
Odido’s 3D success
As more customers began to shift to online shopping, Aldo - eCommerce Manager at Odido - identified a problem. In physical shops, one has the advantage of interacting with the device they’re considering buying; they touch them, see them up close, and gauge their size. This helps shoppers become confident in their purchase and creates an emotional connection.
In contrast, online shopping fell short. Even with high resolution images and multiple product videos, it simply wasn’t as rich. With the rising trend of online shopping, this became even more problematic.
In 2018, Odido explored bridging this gap by utilizing interactive 3D to deliver a superior visual experience online. Since then, it’s been a game-changer for their website.
Implementing 3D as a quick, convenient solution
“It’s a one-time implementation”
Aldo points to the convenience of Binkies’s 3D solution as a major advantage: once the first implementation is done, Binkies takes care of everything else. And fast. “When new handsets are launched, it doesn’t take 2 weeks—we have the 3D on the day we start selling”.
Aldo points to the speed of service as another reason for his satisfaction with Binkies’ service.
With the Binkies’ 48-hour flagship guarantee on new smartphones, 3D content is available on their website within just 2 days of the smartphone’s unveiling—often even on the same day.
Plus, with Odido’s rebrand from T-Mobile in September 2023, Binkies successfully transformed their entire website to be 3D-ready in barely a week. The Binkies team’s commitment to ensure a seamless transition was a huge relief for Aldo, who knew that it would have likely taken weeks with another partner.
Ultra-rich visualization:
3D complements images and videos
“I was thinking, ‘How can we make the in-store experience come to life in an online environment?”
For effective product visualization, Odido finds that 3D is a game-changer. Where images and videos offer a kind of familiar experience while looking at products, adding 3D offered a new element of engagement and realism to customers’ online shopping experiences.
Taking user experience to the next level
“There are other websites aside from ours, but I’d rather have visitors experience 3D on our website than move away and find it elsewhere”.
Committed to delivering an immaculate user experience, Aldo is content with positive feedback from customers who enjoy interacting with the 3D on their website. Customers appreciate the ability to examine phones just as they would in physical stores: inspecting the camera and rotating the product to see all features.
All tests so far have shown superior results with 3D content. In light of this, Binkies unified the experience quickly for all brands under the umbrella: Ben, Tele2, T-Mobile, and later the Odido brand.
Enhanced product sizing: an essential feature
Another significant improvement to user experience came from the superior ability to offer size information. Odido makes use of SizeWise, an add-on which displays the 3D models alongside a credit card, which is a universally sized object. As a bonus, the card is co-branded with the Odido logo, reinforcing the emotional connection with the Odido brand.
SizeWise enables visitors to gauge the size of a device without having to go to a physical store.
To Aldo, this is a crucial asset; it contributes to increased buyers' confidence, superior user experience, and improved NPS scores.
Overall, Aldo is very pleased with his collaboration with Binkies. He explains that Odido’s adoption of the Bnkies 3D technology has proven invaluable in attracting and retaining customers. For Odido, the adoption of 3D models has been a game-changer, providing them with a competitive edge. It also aligns perfectly with their unwavering commitment to providing an exceptional shopping experience for their customers.
